INTRODUCTION

1. The media concern is run by a former correspondent for popular English dailies. With a stint of seven years in “The Tribune” and three years in Indian Express Group’s “Newsline”.
2. The concern would give media coverage to under contract organizations, associations, societies or individual in ‘News-form’
3. By presenting the write-up in ‘News Form’ as opposed to ‘Public Relations’(PR) format gives added advantage of the write-up to be readily carried in such a form in newspapers.
4. While PR only projects the achievements or the products /services offered . In itself such PR reports carry little or no news value ….which is actually the crux of the media reports their absence leads to such PR reports being rejected by media as advertisements.
5. A news form report therefore has extra advantage of better chances of being carried by media including being picked up by the electronic media depending on merit because it conforms to the way news is written and presented.
6. In addition to this Media Solutions would offer media advice on all matter of interest that could enhance the image of the concern under contract and add to its projection in the media.Advantages :
1. Media solutions would present reports in news format.
2. The news- report would be in three languages i.e. Hindi, Punjabi and English.
3. The reports would be fed to the entire local media via e mails and fax by media solutions as representative on original letter head/or otherwise as agreed.
4. Media solutions having a ‘nose-for-news’ would hunt for news in the concern that would be aside of the regular events that the concern organizes
5. It would advice on the person suitable for media presentations besides the contents of presentation for a press conference. In addition it would prepare the presenter to answer ‘anticipated’ questions from media.
6. It would handle “ticklish” media issues of the concern besides ways and means to counter negative reports , issue clarifications wherever necessary
7.This would help to project the concern in a positive light in popular media
8. All information of the concern would reach the target readership/viewer in a clear concise manner
9. Highlights in the media would attract better faculty/workforce/grants /deposits/accounts for the concern and accentuate its achievements